Here is a big juicy, ripe tomato of a good idea. Look at how the condensation trickles off the taught, ruby red flesh. Inside it is chock-full of delicious potential to make things better. It is perhaps the best, most perfect idea tomato that has ever been imagined into existence. It’s gorgeous.
Now, take this plump, juicy, ripe, delicious, idea tomato and lob it into that industrial fan there.
Now wipe yourself down a bit. Scrape the pulp of the walls. Get that bit off the floor. Don’t worry about the chalk-dust and rat droppings and such. Mix it all up, no-one will notice – it’s still the same tomato after all.
Right, put it into a sandwich and give it to the kids. No, it’s the same tomato – yes, I know that the added grime has made it a bit gritty and slightly hazardous but it’s still the…
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