The messy business of impact



In pretty much every workplace and beyond people are always concerned with impact.

What impact is the government reforms having? What impact is the new Tesco advert having on sales? What impact is my parenting having on my children? Etc etc

Just behind impact is its smaller yet more important siblings measurement and proof. When you talk about impact you can help but also talk about measuring it. As a society and a human being we are concerned to the point of obsession with measuring impact. It makes sense though, if you’re going to talk about impact and it’s important to you then you need to think about how you’re going to measure it so you can prove it.

How do Tesco measure the impact of their new advert – sales figures most likely, focus groups potentially, surveys etc. what about the government then? Maybe opinion polls, votes at local/general…

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