It sounds as a study soon to pop up at Freakonomics, and I know for sure some people will be offended by the idea, but researchers from Brigham Young University and Cornell observed three schools adjust to new school lunch standards that require a serving of fruits or vegetables on every student’s tray – whether the child intends to eat it or not. As they report in the December issue of Public Health Nutrition, students discarded 70 percent of the extra fruits and vegetables. “We saw a minor increase in kids eating the items, but there are other ways to achieve the same goal that are much, much cheaper,” said BYU economics professor Joe Price.
Strange as it sounds, directly paying students to eat a fruit or vegetable is less expensive and gets better results.
Also from the press release:
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